Articles: The Developer's
Stated Objectives
|
AN OVERVIEW
Real estate development
companies know that they need to be current,
creative and competitive if they want to
maintain or gain market share and achieve
profitability.
The residential real estate development
industry is not simply about building housing;
these companies build communities that must
be able to provide the infrastructure and
successfully create the environments that
will generate a definable "Spirit of Place".
Being able to position a development by
promoting elements that can demonstrate
core values and create memory points that
differentiate a community from the competition
is now becoming an important primary task.
This need to differentiate and yet remain
current, creative and competitive has motivated
developers to seek out and engage third
party consultants that can ad value by providing
expertise in ever narrowing fields.
Being able to integrating third party consultants
into a developer's existing development
team will require all the team members to
understand exactly what is going to be expected.
Documenting this expectation through the
developer's stated objectives document will
be the important first step in confirming
what the developer needs to accomplish and
how the entire creative process will be
managed.
In order to participate effectively in the
creative process of the development, the
third party consultants will need to have
a clear understanding of their role, how
they would interface with the developer's
core team, what their contribution would
be and when they would be required to deliver
their work.
A "Big Picture" part for the Developer's
Stated Objectives is the critical path where
the objectives are set our as milestone
dates and the list of tasks is measured
against a time line. The critical path will
identify each task and the team member that
will be responsible for it, their role and
the date for the deliverable.
A list of the typical third party consultant
team members:
1. The Marketing Consultant
2. The Project Architect
3. The Project Interior Designer
4. The Project Landscape Architect
5. The Project General Contractor
6. The Project Law Firm
7. The Project Property Management
Firm
8. The Project Sales Solution
9. The Project Advertising and Communications
Firm
10. The Project Website Firm
|
|
|
 |
|
|
| |
SGI Brochure Available |
| |
 |
|
|
|
